Properties: You love that effortless look of your naturally dry hair, but after a while the unruly strands appear, and it looks messy. Maintain that neat look using JOICO's new Zero Heat styling cream for fine/medium hair. Leaves hair shiny and doesn't weigh it down.Reduces drying time Doesn't weigh hair down.Gives shine.Provides 24H protection against humidity.Ingredients: Unique ingredients work in tandem to enhance your natural texture and bring out the best in your hair. Flexible Polymers: Multi-functional polymers help create flexible hold to define natural texture and provide long-lasting hold and style definition without a sticky feel. Rose oil: rich in antioxidants, vitamins and omega acids; easily absorbed into the hair without feeling greasy, it helps hydrate the hair and gives it shine. How to use: Apply a small amount to towel-dried hair. Squeeze it in your palms and/or twist it to define the texture. Let the hair dry naturally. TIP: For wavy/curly hair, occasionally squeeze the hair from the root for more volume. Presentation: 150 ml